【苹果手机再降价 能否挽救在华销量下滑趋势？】金十数据5月13日讯，“6·18”购物节前夕，苹果手机再度降价引发市场关注。5月11日，京东平台上，原价7999元的iPhone 16 Pro 128GB版本，叠加国补优惠仅需5499元，降幅达2500元。此外，其他存储版本和Max版本也有所降价，虽无法参加国补，但降价幅度也均超过2000元。业内人士表示，苹果手机此次大幅降价，虽然在短期内可能会刺激部分消费者的购买欲望，但从长期来看，要从根本上扭转其在中国市场的销量下滑趋势，还需要在产品创新、本地化策略以及价格策略上做出更全面的调整。
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