美妆变局丨接连关闭旗下品牌 联合利华意欲何为?

21世纪经济报道
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21世纪经济报道记者 易佳颖 实习生闫鑫广 上海报道近日,联合利华宣布关闭旗下英国清洁美妆品牌 REN。联合利华指出,公司做出了一个艰难的决定,开始正式采取措施关闭 REN 业务。因为综合内部因素,再加上近年来的市场挑战,使得该品牌无法长期保持成功。而就在上个月底,4月30日,联合利华还关闭了旗下高端护肤品牌TATCHA天猫海外旗舰店,而其抖音、小红书等社交媒体账号自今年2月起已停止更新。该品牌...

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