继与美团旗下酒水即时零售品牌歪马送酒达成突破性的自营商品代工合作后,近日,华润雪花啤酒披露了该合作的阶段性进展:双方合作的歪马送酒自营商品淡爽拉格啤酒上线一个多月来,日均销量已稳定突破4万罐,位居歪马送酒热销啤酒前列,销量周环比增长超过230%。“这一成绩验证了双方自营商品代工合作的良好成效,体现了即时零售渠道对啤酒厂商的显著增量作用。”华润啤酒雪花销售业务发展中心总经理潘勇表示,近期雪花啤酒各类...
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