三大品牌整合背后,蔚来降本增效

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近日,有媒体爆料称,蔚来于5月9日发布内部公告,计划将旗下两个子品牌乐道和萤火虫的组织部门架构进行调整,整合进入蔚来体系,涉及乐道品牌产品研发、用户服务、车型营销等部门,以及萤火虫事业部。报道指出,蔚来的产品设计与研发集群(PD&D)会新设一个乐道产品设计与研发一级部门,而原乐道事业部中的产品体验、项目管理、设计和整车部门都将划入该部门,直接汇报给蔚来CEO李斌。同时,新设立乐道品牌产品线部,与...

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