一季度业绩失守,股价大跌超8%,全球箱包龙头新秀丽为何“卖不动”了?

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May 14

当《007之黑日危机》中詹姆斯·邦德拿着Samsonite(新秀丽)手提箱初露锋芒,当《来自星星的你》中各款新秀丽背包高频出镜,箱包上凸显的是无声的品牌宣言。从流行影视剧到现实生活,那些年,机场贵宾厅的皮质沙发上,新秀丽旅行箱包稳居“C位”。图片来源:新秀丽官方微博但2025年5月14日的上海浦东机场,拖着新秀丽箱包的旅客正低头刷着手机——屏幕上跳动着“一季度销售额大跌7.3%,新秀丽股价大跌超...

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