Amplitude Inc. has announced a preferred partnership with Twilio Segment to enhance how businesses unify and utilize customer data. The collaboration, revealed during Twilio's SIGNAL 2025 conference, includes a co-selling program and deeper integration between their platforms. Amplitude will recommend Twilio Segment as the optimal customer data platform, while Twilio will endorse Amplitude as the preferred digital analytics platform. This partnership aims to eliminate the inefficiencies caused by using disconnected tools for data collection and analysis, offering ready-made dashboards for joint customers across various sectors. This move is expected to expand Amplitude's reach, particularly in enterprise accounts, and enhance the ability to deliver personalized digital experiences at scale.
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