文 | 摩根商研所京东和美团的外卖大战烽火未熄,饿了么终于也坐不住了。4月30日,饿了幺正式启动"饿补超百亿"大型促销活动,宣布将投入超过100亿元补贴加入行业竞争。同一天,淘宝天猫旗下即时零售业务“小时达”正式升级为“淘宝闪购”,首日上线50个城市,原计划5月6日推广至全国,最终提前4天全量开放。此次,淘宝将饿了么的外卖服务接入首页,为饿了么提供更直接的流量入口。效果显而易见,根据相关媒体报道,...
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