老铺黄金(06181)涨4.8% 机构指公司在海外市场具有较大的发展潜力

金吾财讯
14 May

金吾财讯 | 老铺黄金(06181)止跌回稳,截至发稿,涨4.8%,报699港元,成交额3.74亿港元。消息面上,浦银国际发研报指,认为老铺黄金未来三年收入规模持续扩张具有较高的确定性:(1)老铺的品牌生命周期依然处于成长阶段,品牌力有望持续提升。(2)老铺在古法黄金细分领域的市场份额与其当前的品牌知名度和影响力不匹配。该行预计到2028年老铺在古法黄金领域的市场份额有望至少提升至8%,意味着2024-2028年收入复合增长率达到40%以上。(3)老铺当前在国内的门店数远低于其他黄金珠宝品牌,也低于国际奢侈品品牌。这意味着老铺有巨大的空间通过门店扩张来实现品牌力的变现。(4)基于老铺高端的产品定位以及其产品蕴含的丰富的中国古典历史文化元素,该行认为老铺在海外市场具有较大的发展潜力。该行认为,如果老铺黄金能够进一步验证其奢侈品品牌的定位,那么其估值水平有望在当前的基础上获得进一步提升。

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