据悉，美团买药“618”活动5月6日启动首日，订单量较去年同期增长超60%。其中，慢病药司美格鲁肽、哈药钙铁锌口服液、医美面膜敷尔佳、合生元益生菌等四大品类位居销量榜首。

　　随着健康消费越来越呈现多元化、精细化的特点，睡眠健康、饮食健康、运动健康乃至呼吸健康、头皮健康问题都受到消费者的关注。美团买药也在慢病药的基础上，将活动品类进一步拓展至大牌营养保健品、医美面膜、医疗器械等，活动补贴覆盖汤臣倍健、养生堂、Swisse、LifeSpace、合生元等知名保健品牌。美团买药数据显示，47%受访者表示会提前储备保健商品，定期补充家庭药箱。

　　在进口药方面，美团自营大药房坚持“不涨价”策略，确保供给稳定、价格稳定，全力保障高需求进口药平价供应。据了解，美团自营大药房目前已覆盖市面上常见的进口原研药产品，共计1224个。本次“618”活动启动以来，以拜耳、阿兹利康、卫材、辉瑞等品牌为代表的进口慢病药销量环比4月日均增长约25%。对此，药师提醒：处方药的购买还得遵医嘱凭处方进行；甄选保健商品的时候也要留意，这类商品不属于药品。

（文章来源：广州日报）

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