欧盟隐私战再下一城:基于追踪的在线广告被判定违法

IT之家
15 May

IT之家 5 月 15 日消息,比利时上诉法院今日作出裁定,认为目前广泛应用于线上广告的“透明度与同意框架”(TCF)在欧盟属于违法行为。据外媒 Engadget 报道,当前的线上广告主要依赖“实时竞价”(RTB)机制,广告商基于 cookies 跟踪用户行为收集的数据进行出价,从而争取广告位。TCF 由“互动广告局”推出,旨在规范网站请求用户追踪授权的流程。但早在 2022 年,监管机构就裁定,...

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