从“卡脖子”到“中国酿”,华润啤酒解码“国麦自主”背后的产业蝶变

华夏时报
13 May

当“垦十四”琥珀色的酒液在杯中泛起细腻泡沫,当麦香随升腾的泡沫漫过舌尖,很少有人会想起,这缕醇厚的啤酒香,曾因一粒小小的啤麦而面临“卡脖子”困境。  “‘麦子不自主’,意味着风味无底气、成本无掌控、品牌无底蕴、产业无脊梁。”华润啤酒董事会主席侯孝海感慨道,啤酒的价值,从来不只在酒杯中,更在麦田里。对从事啤酒行业的人来说,一粒麦子,或许是最小的单位。但正是这一粒粒麦子,支撑起了整个行业的良性循环、...

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