5月13日晚8点，阿里巴巴（09988，以下简称“阿里”）天猫618开启预售。
2025年天猫618，主打“最便宜，最简单”，官方立减8.5折，在此基础上，可再叠加大额消费券、行业品类券（美妆券、服饰券等）、直播间红包等多重优惠，使用门槛则变更低。
同时，为充分保护消费者权益，今年天猫618设置了最低价校验防控先涨后降，价保时间则从消费者付款至7月5日。
具体到不同行业，家电家装家居打5折，美妆等品类券每人最高可领12927元；淘宝提供百亿元补贴，百大直播间红包每人每天最多可领30个，各种优惠折扣不一而足。
巨大的补贴力度背后，是阿里电商事业群2024年11月重组后首个618，阿里重整电商山河的决心昭然若揭。
（文章来源：财中社）
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.