国内电商行业在历经二十年高速扩张后,正步入存量博弈的深水区。当流量红利消退与消费理性觉醒交织,特卖模式这一曾被视为“抗周期利器”的赛道,正面临前所未有的价值重估。直播电商的即时冲动消费、社交电商的拼团裂变,不断稀释着传统特卖平台的价格敏感型用户;而消费分级趋势下,下沉市场用户对“低价不低质”的诉求与一二线城市用户对“品牌溢价”的追逐,正在重塑零售市场的底层逻辑。在此背景下,唯品会的经营表现,不仅是...
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