智通财经APP获悉，布鲁可(00325)涨超7%，截至发稿，涨7.01%，报137.3港元，成交额5589.92万港元。
消息面上，近日，布鲁可发布柯南系列新品积木人。光大证券指出，中国拼搭玩具行业市场空间广阔，布鲁可已成功转型切入该赛道，凭借优质IP、强大的产品力、渠道网络优势形成一定的品牌力。公司深度绑定奥特曼、变形金刚等头部IP，后续新IP开发及品类拓展推动增长。
开源证券表示，当前全球潮玩产业处于全球化IP跨区域渗透、品类加速迭代创新、渠道网络生态趋于完善、IP文化逐步穿透消费代际的历史机遇期。展望2025年，全球大IP电影续作密集上新多及本土影游IP多维度崛起，IP内容赋能下授权衍生品市场空间广阔。从品类视角看，拼搭玩具互动性特征带来独特的跨代际IP运营空间，产品强创新、用户高粘性推动赛道长坡厚雪。
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