业绩增速败给统一,康师傅做错了什么?

鳌头财经
May 13, 2025

在经历价格策略失误、渠道策略混乱、产品策略滞后三大转变后,康师傅行业老大的位置,还能坐稳吗?记者丨张飞涛实习生丨钟嘉出品丨鳌头财经近日,康师傅饮品与上海乐高乐园度假区合作,为康师傅(00322.HK)跨界合作又一重要布局。尽管各种营销合作不断、促销活动应接不暇,但依然未能挽救康师傅增长乏力的困局。根据康师傅发布2024年财报数据显示,公司全年收入806.51亿元,仅同比微增0.3%,几乎原地踏步、...

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