特步一季度成绩单反差大!主品牌中单位数增长,索康尼超 40% 增速背后隐忧几何?

金融界
15 May

2025年第一季度,特步国际交出了一份“冰火两重天”的成绩单:主品牌零售销售仅实现中单位数同比增长,渠道库存周转约四个月,而旗下高端跑鞋品牌索康尼却以超过40%的零售额增速成为亮点。这一反差背后,是特步在多品牌战略中“押注跑步”的野心与隐忧。 多品牌矩阵的“瘦身”与聚焦 特步的多品牌布局始于2019年。彼时,公司以2.6亿美元收购盖世威和帕拉丁,并与Wolverine Worldwide成立合资...

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