1453 ET - Under Armour is making progress on cost management, product innovation, and brand messaging with 4Q results coming in better than feared, Jefferies analysts said in a research note. But with weak brand positioning and persistent competition, the brand's restructuring journey is long from over, they said. As North America and DTC sales remain weak and consumer and macro conditions shift, it will likely take longer for Under Armour's top line and profitability to recover than previously expected, they said. They expect shares to remain range-bound and lowered their price target to $7 from $9.(kelly.cloonan@wsj.com)
(END) Dow Jones Newswires
May 13, 2025 14:53 ET (18:53 GMT)
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