Life360 Inc. has announced a strategic partnership with Aura, an AI-powered online safety solution provider. As part of the agreement, Life360 will invest $25 million in Aura, and both companies will engage in a commercial agreement focused on key go-to-market channels. Aura will have the exclusive right to offer Life360's services as a bundled solution through its Employee Benefits channel. Additionally, Aura will embark on a multi-year marketing initiative targeting Life360 customers via the Life360 platform. This collaboration aims to enhance family safety in both the online and real worlds by leveraging the strengths of both companies.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.