咖啡份额战趋缓之际,瑞幸似乎在重启扩张步伐。 在新一轮加盟招募计划下,瑞幸面向全国186座城市发布超800个定向点位。 定点加盟是2024年初推出的模式,由瑞幸发布定向范围,加盟商从中提报选址。 主要目的在于借助当地加盟商的资源禀赋,占据学校、景区、医院等下沉市场的核心位置。 这是大钲资本董事长黎辉由幕后来到台前后,瑞幸对外释放的第一个扩张信号。 黎辉本人及其领导的大钲资本,是贯穿瑞幸资本运作与...
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