Formula One (FWONA, FWONK) and Disney (DIS) said Tuesday they have partnered to include themed content, merchandise, and experiences featuring Mickey & Friends tied to the racing series.
The company said the collaboration will launch in 2026.
The move comes as F1 grows in popularity among younger audiences, with over 4 million children aged 8-12 following the sport in the EU and US, the company said, adding that more details on the partnership will be revealed in the coming months.
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