当市场沉迷于流量追逐、猎奇口味比拼与营销噱头时,头部玩家们早已开启低调布局,以沉稳姿态应对行业变革。数据显示,近两年来,中国方便面市场增速放缓,部分企业陷入短期业绩波动,但作为行业头部康师傅却展现出强大的抗风险能力。在大盘波动的情况下,康师傅方便面业务在过去一年不仅利润结构有所改善,更在成本控制、产品创新与渠道深耕上走出一条独特的“长期主义”之路。产业协同,运营效率显著提升强者从来不抱怨环境,因为...
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