5月20日，沪上阿姨宣布公司携手莫奈经典画作《撑阳伞的女人》推出的“春日龙井”系列联名产品，联名款推出后销量同比增长300%，进一步巩固了公司在茶饮市场的产品竞争力。

　　据悉，在茶饮产品端，该系列联名产品主打清新酸甜的“青苹果之春”，通过龙井茶与青苹果、青提的创意融合，构建差异化创新产品，符合消费者追求新鲜感的消费趋势；“春日龙井青团”，则以羽衣甘蓝、青团丸子叠加茶香，形象生动地命名，既满足了消费者好奇心，又应时应景，让消费者饮茶时如沐春风。

　　在茶饮创新基础上，联名产品还进一步将莫奈艺术风格融入联名周边设计，形成了完整的消费体验闭环。通过春日透镜、油画猫窝等文创产品，将印象派美学融入家居产品，不仅强化了消费者的五感体验，更通过“集邮式消费”激发用户主动传播。

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责任编辑：何俊熹

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