净利润大挫99%!虎牙陷入转型困局

投资时报
May 19

直播行业已进入“精耕细作”的新阶段,虎牙的困境折射出垂直平台在泛娱乐生态冲击下的挑战2025年第一季度,虎牙(HUYA.US)以15.1亿元(人民币,下同)、同比增长0.3%的营收,结束了连续数季的下滑趋势。不过,期内公司净利润同比骤降99%的事实,却凸显出其在转型期间遭遇的深层问题。随着直播行业从“流量争夺”时代步入“生态精耕”新阶段,这家昔日游戏直播领域的领跑者,如今正承受着用户增长乏力、内容...

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