周黑鸭宣布焕新品牌 构建“经典+创新”双轮驱动产品战略

中国网财经
17 May

中国网财经5月17日讯 5月16日,周黑鸭在武汉举行30周年庆暨品牌焕新发布会,为了向“年轻化、全球化”转型,周黑鸭宣布对品牌进行焕新升级,包括突出“周黑鸭黄”“卤味棕”“黑鸭黑”三大核心色彩、强化IP形象“小周周”、迭代产品包装、更新门店设计等,为下一个30年的征程锚定方向。在品牌焕新的产品战略中,周黑鸭构建了“经典+创新”双轮驱动体系。除了保持招牌甜辣卤味的工艺精髓,研发团队还推出整只酱板鸭、...

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