周黑鸭:跨界寻增长 2024 年业绩承压

和讯网
20 May

【周黑鸭积极寻求新增长点,跨界拓展品类并进军海外市场】今年,周黑鸭重点推广椰子水和卤料包。其椰子水品牌“丫丫椰”年初已在3000多家零售门店及电商铺货,300ml单瓶售价6.5元,与泰国IMCOCO合作。今年4月,周黑鸭与四川申唐产业集团合作,开发“嘎嘎香”系列复合调味品及方便速食产品。周黑鸭创始人周富裕称,“嘎嘎香”系列计划今年推出不少于10款产品,覆盖多渠道。周黑鸭2024年报显示,全年收益...

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