运动零售运营商滔搏(HK06110)近期在品牌矩阵拓展上持续发力,一周内先后宣布将挪威高端户外品牌Norrna与英国专业跑步品牌soar的中国区独家运营权收入囊中,这一系列战略性合作在业内引发广泛关注。 记者从两个品牌的官网获悉,Norrna旗下主流的冲锋衣,其价格略高于始祖鸟同类产品;而soar标志性的石墨烯竞速背心定价通常在千元以上。 滔搏为何持续加码高端细分市场?当一件冲锋衣的价格超越...
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