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　　巨星传奇（06683）早盘涨幅持续扩大，股价上涨13.99%，现报4.48港元，成交额6614.41万港元。

　　最近，由巨星传奇精心策划的《周游记3》在浙江卫视、Z视介、优酷平台同步上线，播出后迅速引发网络热潮。软库中华指出，公司自有明星IP资产构成护城河，有效将IP变现为收入，同时亦驱动新零售业务发展。看好未来IP升值及变现潜力。

　　值得注意的是，巨星传奇2024年度业绩报告显示，公司2024年收入5.84亿元，同比增长35.8%。其中IP创造及营运业务的收入约为3.14亿元，同比增长65.1%；新零售业务的收入约为2.7亿元，同比增长12.5%。公司IP创造及营运业务占总收入53.8%，收入贡献首次多于新零售业务。

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