李维斯以3.11亿美元向Authentic Brands出售Dockers品牌,聚焦核心品牌

新浪财经
20 May

李维斯 Strauss 周二宣布,将以 3.11 亿美元把旗下服装品牌 Dockers 出售给锐步和范思哲母公司 Authentic Brands Group(ABG),以聚焦其旗舰品牌李维斯(Levi‘s)和运动服饰系列 Beyond Yoga。去年 10 月,李维斯 Strauss 已宣布有意出售表现不佳的 Dockers 品牌,以集中资源发展核心品牌,并通过直营全价门店提升销售额。李维斯首席...

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