农夫山泉钟睒睒:不反对代工,但农夫山泉目前所有产品是无法代工的

每日经济新闻
May 20, 2025

5月20日,在农夫山泉2024年年度股东大会上,面对近期关于农夫山泉产品代工的传闻,公司董事长钟睒睒在会上回应称:“不反对代工,但农夫山泉目前的所有产品是无法代工的。”他进一步解释,在工业体系中,代工是普遍存在的协同方式。但对农夫山泉而言,代工在根本上几乎是行不通的——公司对水源地有极高依赖,其生产系统高度定制,从管线铺设、原水处理、灌装设备到每一瓶标签的粘贴,背后是极其复杂的标准流程。据了解,...

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