2025年3月,蜜雪冰城登陆港交所,市值破千亿。然而,面对核心业务接近国内市场天花板的现状,公司宣布进军精酿啤酒领域。这一动作旨在寻找第二增长曲线,利用现有供应链和渠道优势,切入年均增速超20%的高潜力市场。蜜雪冰城计划通过低价策略(8-12元/瓶)复用“高质平价”基因,抢占传统啤酒与高端精酿间的空白带。但其“极致性价比”基因可能与精酿啤酒的高端化形象冲突,且乡镇市场对精酿啤酒的接受度存疑。此次...
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