空调战争下半场:当小米猛攻价格,海信为何死磕“睡眠”?

剁椒Spicy
May 19, 2025

作者|无字中国空调产业步入调整期,海信希望通过精准满足消费者的垂直需求突围。图源:海信2025年5月12日,海信空调召开“1晚多睡1小时—海信新风生活方式发布会”,推出新风空调健康睡眠解决方案,发布新风空调X3 Pro、璀璨C3 Pro和X7 Pro三款新品,京东平台售价分别为2699元、4799元和5299元。海信之所以加码新风空调健康睡眠解决方案,主要是因为看到了消费者市场存在严重的睡眠障碍...

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