Yomiuri: SBI to Establish Subsidiary to Integrate Media, IT and Finance

Dow Jones
May 20, 2025

By Daisuke Ichikawa / Yomiuri Shimbun Staff Writer

SBI Holdings Inc. announced Monday it will establish a subsidiary to oversee media and marketing operations. The new company will use financial data and other information to improve the group's dissemination of information. SBI Holdings plans to form joint ventures with domestic and international media-related companies and talent agencies, as well as conducting mergers and acquisitions.

The new company will be named "SBI Neo Media Holdings Co." with Yoshitaka Kitao, the chairman and CEO of SBI Holdings, serving as chairman and Yu Fukasawa, an executive officer of SBI Holdings, serving as president.

SBI Holdings will also establish a fund of about 100 billion yen to invest in cutting-edge content-related technologies and media-related businesses. Kitao has long advocated for the integration of finance, IT and media and has expressed interest in participating in the management of Fuji Media Holdings Inc., which is currently undergoing management restructuring.

However, the relationship between the establishment of the new company and the issues surrounding Fuji Media remains unclear. Last month, a U.S. investment fund, a major shareholder in Fuji Media, made a shareholder proposal to nominate 12 new board members, of which Kitao was one, but Fuji Media has expressed its opposition.

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This article is from The Yomiuri Shimbun. Dow Jones Newswires and The Wall Street Journal were not involved in the creation of this content.

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May 20, 2025 01:51 ET (05:51 GMT)

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