耐克(NKE.US)重组技术部门 裁减部分员工

智通财经
20 May

智通财经APP获悉,耐克(NKE.US)正在缩减其技术部门的规模,并裁减了部分员工。据知情人士透露,这家全球最大运动服装零售商的战略企业和企业职能部门(帮助管理业务流程)的员工受到了裁员的影响。其中一位知情人士称,耐克正在将部分相关工作外包给第三方供应商。

自去年10月回归并出任耐克首席执行官以来,Elliott Hill已对公司高层组织架构进行了多项调整。他已为战略、人力资源和体育营销等部门任命了新领导。目前,前亚马逊公司高管Muge Dogan仍担任耐克的首席技术官。

Elliott Hill正在努力推动耐克的业务反弹。此前,该公司在前任管理层领导下过于依赖生活方式类产品,导致销售下滑,并疏远了零售合作伙伴。

尽管耐克正试图通过重新聚焦体育产品与批发渠道来恢复增长,但这一战略而受到美国总统特朗普的贸易战和美国消费者支出不平衡的影响而变得复杂。截至本周一收盘,耐克股价年内已下跌18%,远低于标准普尔500指数1.4%的涨幅。

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