玩具出海加速,券商看好中国诞生世界级玩具品牌

环球网
20 May

【环球网财经综合报道】潮玩出海近期引发资本市场关注,5月20日,据华泰证券研报,潮玩出海已经从少数龙头的探索迈向全产业加速布局的浪潮。在东南亚、欧美等广阔市场快速打开局面。背后既有国货在产品设计、IP运营、供应链等方面的长足进步,也有全球玩具消费“人、货、场”深度变革。看好中国诞生对标乐高、万代的世界级玩具品牌。该研报分析指出,近年来潮玩国货持续创新,盲盒、积木人、集换式卡牌等新兴品类快速崛起,...

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