建银国际发表报告指，网易在2025年第一季度实现稳健的超预期表现。展望未来，该行预计游戏业务的势头将持续，得益于自2025年第二季度起的手机游戏较低基数、近期游戏如《漫威争锋》、《燕云十六声》和《Once Human》的持续强劲表现，以及传统游戏展示的更大韧性。鉴于网易审慎的营销策略和缩减非盈利非游戏业务的集中努力，该行预计利润率将保持良好。
该行将网易2025年、2026年及2027年盈利预测分别上调8%、4%和4%，以反映2025年第一季度超预期表现、游戏增长更强劲以及营运费用降低。该行将网易H股目标价从184.6港元上调至226.2港元，ADR目标价由118.3美元上调至145美元，维持“跑赢大市”评级。
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