作者:韩璐编辑:陈晓平图源:江南布衣杭州一家服饰公司,用会员撑起50亿大盘。5月上旬,江南布衣CMO黄盛披露,其30%的会员,贡献线下零售额80%左右。据公开信息,江南布衣2024年营收约54亿左右,线下占比约8成,活跃会员规模则在54万个。照此推算,即16万左右的头部会员,每年消费约35亿元左右,人均超过2万元。当下,消费决策变得谨慎,一家服饰公司却能吸引大批高净值会员,到底有什么诀窍?1精益...
Source Link作者:韩璐编辑:陈晓平图源:江南布衣杭州一家服饰公司,用会员撑起50亿大盘。5月上旬,江南布衣CMO黄盛披露,其30%的会员,贡献线下零售额80%左右。据公开信息,江南布衣2024年营收约54亿左右,线下占比约8成,活跃会员规模则在54万个。照此推算,即16万左右的头部会员,每年消费约35亿元左右,人均超过2万元。当下,消费决策变得谨慎,一家服饰公司却能吸引大批高净值会员,到底有什么诀窍?1精益...
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