过去十余年,中国乳品市场经过了跨越式增长,实现了从初步发展到跻身全球第二大乳制品市场的巨大飞跃。但近几年,中国乳品市场面临消费疲软困境。尼尔森数据显示,中国乳品行业在2023年和2024年的销售量均仅达到2019年整体销量的97%。但从产业链上下游关系来看,上游产业中的乳牛养殖规模、产奶效率,均实现了较为明显的提升。这一供需两端的数据差异,导致供大于求的矛盾日益凸显。在此背景之下,亟需乳品企业探寻...
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