【贵州茅台:会通盘考虑整个贵州茅台酒的价格体系,确保金字塔产品结构和价格体系的稳固】金十数据5月19日讯,贵州茅台党委副书记、董事王莉表示,首先贵州茅台酒是一个消费品,价格的形成一定会遵循市场的规律,价格也是它最为核心的要素,价格的调整需要考虑天时地利人和多种因素,天时重点要考虑市场环境,地利就要考虑公司对渠道终端体系的掌控能力,而人和是要考虑生态系统里各个相关方的诉求,所以说价格不是一个简单的问题。”王莉进一步指出,公司会通盘考虑整个贵州茅台酒的价格体系,确保茅台酒的金字塔产品结构和价格体系的稳固。其中不仅涉及大单品500毫升的飞天茅台,还有一起组成金字塔结构底座的1000毫升、750毫升、100毫升以及它的礼盒产品,还有金字中部的文化产品和顶部的精品珍品、陈年贵州茅台酒等。
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