周黑鸭创始人谈品牌升级:要更年轻、更有趣

中新经纬
17 May

中新经纬5月17日电 (闫淑鑫 实习生 贺赛)“我们在门店空间、产品包装、IP形象等方面都做了大胆且又谨慎的升级,希望周黑鸭在保持中国卤味经典、健康的同时,更年轻、更有趣。”5月16日,周黑鸭30周年庆暨品牌焕新发布会在武汉举行,周黑鸭创始人、董事长周富裕在发布会现场表示。周黑鸭创始人、董事长周富裕 来源:周黑鸭据周黑鸭方面介绍,此次品牌升级,三大核心色“周黑鸭黄”“卤味棕”“黑鸭黑”构成视觉锚点...

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