周黑鸭跨界调味品市场背后:鸭货不好卖了

DoNews
19 May

3月底,周黑鸭与申唐产业集团合作,成立新公司开发复合调味品及速食产品。此举源于其主业遇冷,2024年营收下滑10.66%,净利润下降15.03%。作为卤味巨头,周黑鸭近年来受市场竞争加剧、价格高昂等因素影响,业绩持续低迷。尽管尝试调整门店模式和推出低价新品,但效果有限。此次跨界意在寻找新增长点,不过饮料和调味品市场竞争激烈,周黑鸭能否成功仍需观察。免责声明:本文内容由开放的智能模型自动生成,...

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