欧珀莱携手微盟掘金微信生态:年GMV过亿,沉淀数十万高价值私域会员

市场资讯
19 May

中国美妆市场正经历变革,随着公域流量红利逐渐消退,美妆品牌普遍面临获客成本攀升与用户留存难度加大的双重挑战。在此背景下,微信电商生态的崛起,为这场困局提供了破局路径。根据太平洋证券研究分析,美妆个护是除食品快消外第二大将受益于微信小店“送礼物”功能的品类。此外,根据媒体公开报道,2024年12月“送礼物”功能灰度测试期间,微信小店美妆品类销量环比激增180%。在此背景下,头部美妆品牌正通过社交裂变...

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