“去耐克化”,滔搏想做运动品牌的“MCN”

观网财经
24 May

作者|霍东阳编辑|张广凯生活在上海的小钱发现,她常去的徐家汇健身房里,穿阿迪耐克的人越来越少了,“大多数都是lululemon和昂跑,可能还有一些小众的品牌。”阿迪耐克在中国市场的处境变了。过去5年,耐克在中国的市场份额下滑了超3个百分点;2024年,阿迪达斯在大中华区连续五个季度营收下滑。在lululemon和昂跑在大中华区业绩高歌猛进的同时,还有安踏等本土品牌正在通过国潮营销快速抢占消费者心智...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10