5月16日,中国卤味周黑鸭30周年庆暨品牌焕新发布会于武汉启幕。现场,周黑鸭创始人、董事长周富裕回顾了周黑鸭从一家街头卤味小店一步步成为国民品牌的历程,并正式启动品牌焕新战略,开启下一个30年卤味征程。 “‘走向世界的美味缔造者’,是我们企业文化中的愿景。我们将持续坚持品质优先的路线,生动诠释‘中国卤味周黑鸭’品牌,让周黑鸭更年轻、更有趣的同时,与合作伙伴携手走向世界。”周富裕表示。 30年...
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