凤凰网科技讯 5月21日，阿里大文娱宣布改名虎鲸文娱集团，此外阿里影业拟更名为大麦娱乐。未来，虎鲸文娱将继续作为阿里巴巴旗下的文化娱乐集团以优酷和大麦娱乐为核心业务引擎，为用户创造快乐。
为什么选择“虎鲸”？，官方解释称，虎鲸身型庞大但灵活聪明，能适应各种复杂环境;典型的群居动物，通过协作维系海洋生态的平衡；拥有丰沛的情感， 对人非常友好。这些特质非常契合我们追求的理念：数智、共生、快乐。
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