作为以服饰品类销售为主的电商平台,唯品会近年来不断出现在热门综艺的赞助商阵营中,存在感在增强。唯品会的标签是做女性服饰生意的电商平台,这一方面能为公司带来垂直性的聚集效应,有力提升了品牌专业度,但同时也导致商品收入品类比较单一,更容易受消费市场环境整体变化的影响。逻辑很简单,在消费整体偏紧、偏谨慎的环境中,消费者会把钱用在更加日常和更加必须的消费品上,比如食品和日用品上,而会主动缩减非必须的开销。...
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