名创优品2025年Q1营收44.3亿元同比增长18.9% 调后净利润5.9亿元

金融界

May 24, 2025

5月24日消息，名创优品发布2025年第一季度财报。数据显示，本季度，名创优品集团总营收44.3亿元，同比增长18.9%；毛利率44.2%，较去年同期上升0.8个百分点；经调整净利润5.9亿元，经调整净利率13.3%；经调整EBITDA为10.4亿元，同比上升7.5%，经调整EBITDA率23.4%；名创优品年至今合计返还股东约9.9亿元，股份回购金额约2.6亿元，四月派发现金股息已超1亿美元。

在一季度中，名创优品品牌中国内地营收24.9亿元，同比增长9.1%；海外营收15.9亿元，同比增长30.3%。在本季度末，名创优品国内门店数为4275家，同比净增241家；海外门店数为3213家，同比净增617家。

TOP TOY品牌一季度中营收3.4亿元，同比增长58.9%；门店数达到280家（其中240家合伙人门店，40家直营门店），同比净增120家。

名创优品集团层面的门店总数截至2025年3月31日为7768家，同比净增978家。值得一提的是，过去12个月，70%的名创优品新店位于海外市场。

另外，在本季度末，名创优品在海外的门店总数达到3213家，同比净增617家，其中：亚洲（除中国）1663家，同比净增261家；北美洲375家，同比净增184家；拉丁美洲646家，同比净增83家；欧洲301家，同比净增64家；其他地区228家，同比净增25家。

责任编辑：钟离

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