亚朵高增长启示录:用户心智如何重构中高端酒店的价值高地

格隆汇
23 May

奥维云网(AVC)监测数据显示,2024年全国新开业酒店4.9万家,同比增长27.3%;房间规模为217万间,同比增长32.3%。其中,3-5星中高端酒店占比47.7%。当中高端酒店市场持续扩容,大量新入局者采用相似的产品定位与服务模式,导致单店盈利能力被稀释,部分酒店陷入价格战与流量争夺的泥潭,其RevPAR、ADR等核心数据多出现同比负增长。若想从竞争的“血海”中脱颖而出,最有效的方法就是打出...

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