** Keybanc Capital Markets lifts rating for equipment rental firm United Rentals URI.N

** Upgrades to "overweight" from "sector weight" following management team presentation at URI's Specialty Rental Analyst Day

** "Management showcased its ability to drive outsized market share gains through leveraging the scale of its industry-leading fleet size and its differentiated one-stop-shop portfolio," said KeyBanc analyst Ken Newman

** Brokerage sets price target of $865, representing a 24.3% upside to the stock's last close

** Says recent pullbacks in shares pose as "attractive" entry point for investors; stronger mega-project customer mix should support more resilient results

** 13 of 23 brokerages rate the stock "buy" or higher, eight "hold" and two "sell"; their median PT is $769 - LSEG compiled data

** Including session moves, stock had fallen 0.5% YTD

(Reporting by Aatreyee Dasgupta)

((Aatreyee.Dasgupta@thomsonreuters.com))