三元股份近期迎来新任总经理陈海峰，年仅41岁的他成为公司首位“80后”业务负责人。陈海峰曾就职于宝洁、强生、飞鹤等知名企业，具备丰富的消费品行业经验。然而，其接棒正值三元股份面临多重危机，去年营收下滑10.73%，净利润下降77.44%。公司核心市场北京地区营收大幅缩减，同比下滑28.63%。未来，陈海峰将带领企业拓展新零售渠道并聚焦大单品战略，能否扭转颓势尚待观察。
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