DDB Chicago, a subsidiary of Omnicom Group Inc., has secured the global creative and strategy assignment for the Bimbo masterbrand, part of Grupo Bimbo, the world's largest baking company. This follows a competitive pitch and marks a significant partnership on the global stage. As part of this new role, DDB Chicago will work to enhance brand loyalty, awareness, and perceived quality across international platforms, aligning with Grupo Bimbo's "People. Passions. Planet." framework. This collaboration continues after Bimbo Bakeries USA's 2024 consolidation of its creative and media business with Omnicom.
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